On the heels of increasing competitive challenges, Apogee, a higher education networking company, was eager to do more. It looked for a partner to drive higher recognition and deeper differentiation in the eyes of its prospective customers. Through a strong referral and selection process, Apogee chose SKC to increase its brand awareness and to propel it into the higher education industry spotlight.
SKC hit the ground running, supporting Apogee in claiming and vocalizing its position as higher ed’s largest ResNet company. A company “relaunch,” media campaigns, strong story angles, and strategic partnerships followed. Soon Apogee and its customers and partners were in the press and/or winning awards, featured in outlets like Chronicle of Higher Education, Business Officer, EDUCAUSE, Campus Technology, University Business, Converge, College Planning & Management, ACUTA Journal and more. SKC also helped cement important partnerships and speaking opportunities with associations like NACUBO, ACUHO-I, and ACUTA.
Today, some seven years later, Apogee has dramatically increased in size and revenue. Beyond ResNet, it offers video solutions and is now the largest provider of managed technology services in Higher Education. Apogee has seen firsthand how a trusted partner can help propel the company to new heights. This year, the company steps up digital marketing to better support its fast-growing sales team. And, the Apogee-SKC partnership continues to thrive.
“To say SKC is invaluable to our success is an understatement. Their personable and effective team was dedicated to providing lasting results. SKC cares about their clients and that care and professionalism is evident in everything they do.”
– Alex Donnini, Apogee Sales & Marketing Manager
“When we started out, Apogee had a solid business model but we couldn’t get our voice out. SKC worked with us every step of the way, through the years, to establish our leadership in higher education, and to build a reputation every bit as solid as our business.”
– Chuck Brady, Apogee CEO