As a young startup in a crowded mobile security market, Silicon Valley-based TrustGo needed to build name and product awareness and increase downloads of its mobile app quickly and efficiently. Older and larger players were fast gobbling up market share and TrustGo knew that a focused, creative marketing/public relations program, or the lack of, would make or break their fledgling company.
TrustGo brought on board SKC as its agency and we became an extension of its small marketing team. SKC collaborated closely with TrustGo to message and position the company as a knowledgeable, positive and protective force for Android device users. We understood and leveraged the client’s strengths, knowledge and abilities to solve challenges during a time when phone apps resided in a realm akin to the “wild, wild west” of the mobile world.
Knowing that building trust in TustGo and its products were essential to attracting more users and downloads, we jointly developed a multi-prong campaign that included these elements:
In less than a year, TrustGo’s credibility was dramatically bolstered. Together, we accomplished the following:
And fulfilling the dream of many startups, TrustGo was acquired by Baidu, the “Google of China.”
“SKC’s smarts, dedication and tenacity in supporting our business led to an overwhelmingly positive outcome. Scaling and growing TrustGo to new heights in a relatively short time was a major career highlight for me. I’m proud and delighted to have had the SKC team marching alongside us and making a difference every step of this glorious journey!”
~ Xuyang Li, TrustGo, Founder & CEO